As part of the momentous celebration marking the 80th anniversary of Vietnam’s National Day, investing in exhibition booth design is not merely about preparing a display space, it is a powerful way for businesses to showcase their identity, scale, and communication strategy. So how can business maximize their presence at such a large-scale national exhibition? Explore the 8 essential tips below to elevate your exhibition booth design and enhance your brand visibility in a professional and captivating way.
The exhibition on socio-economic achievements held in honor of the 80th National Day is an important occasion for organizations, institutions, and businesses across the country to showcase their contributions and integration efforts in Vietnam’s development journey. In this comprehensive landscape, each exhibition booth design is not only a space to display achievements but also a powerful communication tool if professionally designed and constructed.
As the largest exhibition of the year commemorating the 80th National Day, this national-level event provides an exceptional platform for organizations and enterprises to affirm their position in the country’s development map. In the context of deepening global integration, a professional exhibition booth design acts as the brand’s face, leaving a strong impression on visitors, media representatives, and strategic partners.
Investing in exhibition booth design goes beyond aesthetics, it reflects a business’s creativity, innovation capacity, and long-term strategic vision.
In a large exhibition space featuring hundreds of booths, standing out from the crowd is essential. An eye-catching exhibition booth design that aligns with brand identity helps attract attention, retain visitors longer, and create more opportunities for engagement.
Especially when the booth is well-invested in terms of lighting, layout, materials, and display technology, the business will be perceived as more professional. This increases the chance of brand recall and post-event conversion.
Beyond product and achievement display, exhibition booths also serve as a bridge that fosters interaction, communication, and community engagement. In a special event like the 80th National Day celebration, each booth functions as a “mini communication hub” that tells the story of the business’s growth in alignment with the nation’s historical journey.
Through interactive, accessible, and creative trade fair booth designs, businesses can cultivate a positive image among the public, especially among the younger generation, which represents a significant potential customer base in the future.
At a large-scale event such as the Socio-Economic Achievement Exhibition commemorating the 80th National Day, possessing a beautiful, polished, and attractive exhibition booth is essential for a business to stand out and leave a strong impression with the public. Below are eight crucial tips for enhancing exhibition booth design professionally, distilled from over a decade of SDragon’s experience executing trade fair booth design and construction projects both domestically and internationally.
The defense industrial technology booth features a design closely aligned with the event’s theme and brand identity
First, clearly identifying the message that the business intends to communicate helps shape the overall exhibition booth design. The theme may focus on development journey, technological innovation, environmental protection, or social responsibility. Based on the theme, elements such as color, material, lighting, imagery, and spatial layout are harmonized, enabling visitors to quickly grasp and remember the brand’s value.
For example, if the business emphasizes digital transformation, a modern and cool-toned design with abundant white lighting, LED screens, and dynamic visuals is appropriate. For an agricultural enterprise, a “sustainable development” theme calls for a more rustic, earthy material palette and natural green hues.
In an exhibition hall featuring hundreds of booths competing for attention, an open layout enables a strong initial impression and encourages organic engagement. Reducing rigid partitions, widening entrance areas, and arranging display, experience, and consultation zones in a coherent but seamless flow is key.
Professional suppliers specializing in trade fair booth design and construction know how to optimize booth area to maintain openness while preserving visual impact.
Exhibition booth design for the Cognex brand
Modern visitors seek more than visual appeal they expect interactivity. Incorporating interactive screens, 3D displays, VR/AR experiences, QR code scanning, and simulators allows businesses to vividly tell their story in a memorable way.
An immersive tech experience also signals serious investment and professionalism. Some businesses even enable visitors to “design their own product” or “virtually tour a factory” features that generate strong impressions and social media traction.
Construction quality directly impacts durability, safety, and aesthetics. Businesses should opt for materials with high finish, ease of assembly/dismantling, and environmental friendliness.
A design that meets national-level exhibition standards is essential for eye-catching exhibition booth design. Partnering with an experienced construction provider guarantees consistency, on-time delivery, and structural safety, critical for successful exhibition design Vietnam projects at this level.
Lighting and color profoundly affect visitor perception. Properly designed illumination highlights exhibits, adds depth, and conveys professionalism. Depending on the industry, a business should choose appropriate primary color tones:
Agriculture & Food: green, earth tones, warm yellow lighting
Technology & Engineering: white or blue lighting, modern aesthetics
Healthcare & Education: neutral colors, white lighting to convey trust
An impressive exhibition booth design inspired by ripened rice, created for the Vietnam Farmers’ Union
Harmonizing light, color, and material transforms the exhibition booth design into an inviting and memorable visitor experience.
Spatial layout influences visitor behavior. Booths should be divided into distinct zones such as introduction, experience, consultation, photo/check‑in, and storage or rest. Effective internal circulation ensures visitors can engage with information without confusion.
Recommended layout strategies include:
Create “pause points” using mini-scenes or interactive boards between zones: this helps connect the visitor’s journey and adds emphasis to key moments.
Place key products at central positions or at entryways: to highlight and focus visitor attention on the featured offerings of the business.
Optimize hidden storage areas to avoid cluttering the overall layout: ensuring the booth maintains a logical structure while keeping visitors comfortable and oriented during their visit.
Ensure that logos, slogans, and brand colors are prominently and consistently displayed throughout the booth. This reinforces brand recognition, increases memorability, and projects professionalism.
Innovative brand elements such as LED-logo signs, 3D-branded walls, staff uniforms, or branded giveaways offer concentrated communication value in a short timeframe.
Finally, choosing a trusted partner is vital. A professional exhibition booth design and construction company will provide full-service support, from concept consulting and 3D rendering to material sourcing, onsite construction, technical support, and post-event maintenance.
Agencies with established experience at national events are familiar with organizer protocols and technical requirements. They deploy professional teams, adhere to standards, and handle on-site challenges effectively, offering full reassurance throughout setup and teardown.
A competent exhibition design Vietnam partner goes beyond basic layout models, offering creative concepts aligned with brand narrative, event theme, and communication goals. Their proposals match industry trends, ensuring visually compelling and message-consistent exhibition spaces.
Tight construction timelines demand precise planning. A reliable partner prepares thoroughly, executes swiftly, and stays on schedule. They also provide technical staff during the event to address lighting, electrical, sound, or structural issues promptly.
SDragon is one of the leading and most reputable companies in the field of exhibition booth design and construction in Vietnam. With over 10 years of experience and a professional creative team, SDragon has partnered with numerous major brands in key events, especially at national-level exhibitions.
Investing in exhibition booth design and construction is not merely an expense, it is a strategic approach to building brand identity and expanding business opportunities at major events. Below are the specific benefits a business can gain from making the right investment in this area:
The expected exhibition venue will gather hundreds of major enterprises and prominent organizations
A well-designed exhibition booth not only helps a business stand out in the eyes of visitors but also clearly reflects the brand’s professionalism and prestige. Within the context of a major national event celebrating the 80th anniversary of National Day, the business’s image is presented in a formal and high-profile setting, attracting attention from the media, press, and potential partners.
A cohesive and striking exhibition booth design that embodies the brand spirit serves as an effective solution to affirm market position and elevate brand value in the public’s perception.
An exhibition booth is not merely a space to display products or introduce services, it becomes a powerful communication tool when utilized strategically. An eye-catching booth with engaging interactive experiences and clear brand identity can easily attract crowds, thereby increasing natural reach and shares on social media.
Furthermore, possessing an impressive booth increases the chances of being selected by media outlets as a visual highlight of the event. This presents an opportunity for large-scale free promotion, enhances brand recall, and creates a lasting media impact beyond the exhibition itself.
An effective partnership ensures that the project is delivered on schedule, meets high-quality standards, and optimizes investment costs. Below are practical insights to help businesses collaborate smoothly with exhibition booth design and construction contractors:
One of the key factors for a smooth collaboration is thorough preparation on the part of the business. When a business understands its needs and goals and provides essential background information, the booth design contractor can more easily propose suitable solutions—saving time and minimizing unnecessary revisions.
Here’s what to prepare in advance:
Exhibition objectives: Is the business aiming to promote its brand, launch a new product, or seek strategic partners?
Core message: What is the key takeaway the business wants visitors to remember after leaving the booth?
Technical specifications: Booth size, location, ceiling height, power supply, and organizer regulations
Brand assets: Official logo, brand colors, fonts, and visual identity (if available)
Budget range: The clearer the budget, the easier it is to optimize design and material choices
Proper preparation not only saves time but also enables the exhibition booth design team to proactively propose more creative and cost-effective solutions.
The execution phase is where creative ideas are turned into reality. Seamless coordination between the business and the contractor is critical to ensuring quality and meeting deadlines.
Practical tips for smooth collaboration:
Set a clear project timeline: This includes 3D design completion, material confirmation, start of construction, quality checks, and final handover
Assign a main point of contact: Having a dedicated liaison from the business ensures fast, clear communication and prevents misunderstandings or delays
Respond promptly to design submissions: Quick feedback on drawings, technical proposals, or changes helps avoid disruptions
Supervise key milestones: Especially mock-ups, material inspections, and lighting tests
Proactive involvement throughout the process helps reduce risks and ensures the booth design turns out exactly as envisioned.
Cost is always a top concern for businesses participating in exhibitions. However, with smart collaboration and clear processes, it is possible to manage the budget effectively while maintaining high standards in booth design and construction.
Helpful cost-saving strategies include:
Request a detailed breakdown of pricing: From 3D design and construction to materials, lighting, logistics, and dismantling, avoid lump-sum quotes that are hard to track
Use reusable materials: Materials like metal frames or MDF panels can be reused for future events, reducing long-term costs
Finalize design and materials early: Late-stage changes can delay production and lead to additional adjustment costs
Partner with an all-in-one service provider: This reduces risks and overheads from coordinating with multiple vendors
A proactive and transparent approach throughout the project helps businesses achieve the highest impact within a reasonable budget.
SDragon is proud to be one of the most trusted names in exhibition booth design and construction in Vietnam. With over 10 years of experience and a highly creative team, SDragon has supported numerous leading brands at high-profile national events.
Contact us today for a free consultation and detailed quotation:
📞 Hotline: (+84) 97 505 9989
✉️ Email: maianh@sdragon.com.vn
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Hanoi: Ba Dinh Building, 19 Le Thanh Nghi, Hai Ba Trung District
Ho Chi Minh City: 283 Nguyen Thien Thuat, District 3
