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An impressive exhibition booth means nothing if no one can access it. That is why position plays a very important role in the success of your exhibition booth. At Vietfish – an exhibition that gathers over 1000 booths, picking a good position would grant you immense advantages when it comes to the competition for visitors’ attention. In this article, SDragon will suggest 4 great positions when constructing exhibition booth at Vietfish 2024.
Vietfish 2024 timeline
Vietfish 2024 timeline
Vietfish 2024 will be held from 21 – 23/08 at SECC. This is the biggest seafood show, focusing on 3 sectors: Seafood; Machinery; Aquaculture and services. Estimatedly 1000 businesses will show up and display their products at Vietfish this year.
WHAT MAKES A GOOD BOOTH POSITION AT VIETFISH 2024?
A good trade show booth position at Vietfish 2024 must satisfy 3 factors: high traffic; clear view; suitable with the booth size.
High traffic
I think there’s no need for further explanation about this one. The more visitors walk past your booth, the higher the chances your booth gets visited. In the next part of this article, we will identify the high – traffic areas in Vietfish.
Clear view
A position with a clear view will help your booth get recognized easily from afar. Therefore, when constructing exhibition booth, avoid places with visibility obstructions. Some common visibility obstructions you need to be aware of are pillars and walls. If they appear at your booth, contact the organizers to figure out a solution.
Easy to access
No one has enough patience to look for your exhibition booth all day. Therefore, do not locate your booth in an area with an over complicated map. Placing your booth too high is also not recommended.
Suitable with the booth size
The booth position should have the space that fits with its size. If the space is too wide, it would create many empty spaces in your exhibition area. They would make your booth appear to be isolated and distant to visitors. If the space is too small, it would create a sense of discomfort.
4 FAVORABLE POSITIONS WHEN CONSTRUCTING EXHIBITION BOOTH AT VIETFISH 2024
Close to the entrances
Anyone entering the exhibition would have to walk past this area. Therefore, there is a lot of traffic at the entrances.
However, the visitors at the entrances do not pay full attention to the exhibition booths. What they look for in these areas are the instruction signs. In addition, they are also distracted by the lousy crowd.
For that reason, you should not place your exhibition booth right at the entrances. The best position would be close to them. In this position, you can benefit from the high traffic, while not having to share the visitors’ attention with other factors.
The intersection between traffic flows
At the intersection point, all 4 sides of your exhibition booth contact visitors. As a result, multiple traffic flows would cross your booth at the same time, increasing the engagement rates. This is an ideal position for booths with open spaces like island booths or peninsula booths.
Relaxing areas
Traveling all day long in a vast exhibition zone can exhaust visitors. They would need to rest in cafeterias or restaurants in the exhibition building.
Positioning your exhibition booth near the resting areas is a good idea. Besides the apparently high traffic, these areas also have visitors who are eager to explore new booths after “recharging” themselves with food and a nice rest.
Near major companies
Many people come to the exhibition for new products from popular companies. Normally, the exhibition booths of these companies attract the most visitors.
Therefore, it’s a good choice to place your booth near popular ones. A percentage of those booths’ visitors would spare their time to check out the nearby booths, including yours.
SAVE YOUR TIME AND MONEY WHEN CONSTRUCTING EXHIBITION BOOTH AT VIETFISH 2024 WITH SDRAGON
Choosing the right position for your booth requires careful planning. Hence, it requires huge resources. However, you don’t have to do everything by yourself. Hire professionals in constructing exhibition booth to save your time and money.
Having constructing multiple booths at Vietfish, SDragon would not disappoint you. Contact us, and you won’t have to worry about anything anymore. We will take care of everything, from planning to constructing exhibition booth.
Check out exhibition booths at Vietfish 2024 made by SDragon in these articles:
Construction Exhibition Vietnam Co May – Vietfish Exhibition August 2022.
Exhibition Design Vietnam for ANH KHOA – Vietfish August 2022.
Contact information:
SDragon Vietnam Co., Ltd.
Address: Ba Dinh Building, No. 19 Le Thanh Nghi, Bach Mai Ward, Hai Ba Trung District, Hanoi | 283 Nguyen Thien Thuat, Ward 1, District 3, Ho Chi Minh City
Phone: (+84) 24 62888396 (HN) | (+84) 28 3930 6105 (HCM) | (+84) 97 505 9989 (Hotline)
Email: maianh@sdragon.com.vn
Website: www.sdragon.com.vn
