The word “Food” in the name Food & Hospitality Hanoi says it all: cuisine is an indispensable element of the event. Therefore, for businesses to succeed at the exhibition, they need to consider the dining experience of visitors at their booth. How can you create an unforgettable culinary journey for these guests when constructing exhibition booth?
Food & Hospitality Hanoi will be held from March 18-20, 2025, at the International Exhibition Center (I.C.E.). The event aims to bridge foreign enterprises with the food & beverage, hotel, and restaurant services market in northern Vietnam.
The exhibition showcases a wide range of products, including food & beverages, food processing ingredients, catering equipment, interior decor, housekeeping services, bakery equipment, and service quality enhancement solutions. In addition to the main exhibition activities, Food & Hospitality Hanoi will also feature cooking and bartending competitions, along with industry-specific seminars.
With such engaging activities, Food & Hospitality Hanoi 2025 is expected to attract 140 exhibitors, including internationally designed exhibition booths.
Since the event is centered around food & beverages, it is crucial to integrate culinary elements when constructing exhibition booth. Here are five tips to help you create an immersive and memorable experience:
Managing storage space for food at home can already be challenging—imagine doing it for thousands of visitors at Food & Hospitality Hanoi! The volume of ingredients will be hundreds of times larger, with a diverse selection to meet guests’ unique tastes.
Without a well-organized storage system, disasters like ingredient mix-ups or contamination of raw and cooked foods can occur. These issues not only affect food flavor but could also pose health risks to visitors.
To prevent such problems, collaborate with your exhibition booth contractor to design a smart and functional storage space that ensures both food preservation and convenient access for chefs.
A live cooking demonstration is the most persuasive way to showcase your food service quality. It offers a multi-sensory experience—expert cooking techniques delight the eyes, sizzling sounds excite the ears, and the aroma entices the nose.
To leverage this, your exhibition booth must include a dedicated cooking station. However, ensure there is a safe distance between the cooking area and visitors when constructing exhibition booth, or install splash guards to protect guests from hot oil or boiling water spills.
If you operate in the restaurant and hospitality industry, why not bring your real-world dining or lodging atmosphere into your exhibition booth? This allows visitors to visualize the actual experience they would receive at your establishment.
Of course, you cannot build an entire restaurant within the exhibition hall—it would require half the venue! However, you can replicate your restaurant or hotel setting by incorporating signature architectural elements, such as colors and materials, into your booth design.
Visitors will not only stop by your booth but also explore many others. Walking around with greasy or sticky hands after sampling food is far from pleasant.
To enhance their experience, consider installing a small handwashing station at your booth. This thoughtful customer-centric touch will leave a lasting impression on attendees.
All the above tips would be meaningless if your food is not tasty enough to captivate visitors! While this may sound like a cooking tip, the quality of your dishes is also closely tied to exhibition booth design:
By following these five essential tips, you can craft an exceptional exhibition booth at Food & Hospitality Hanoi, offering visitors an unforgettable culinary experience. If you need professional exhibition booth construction services, contact SDragon today!
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