Vietnam National Convention and Exhibition Center – Creative Booth Solutions by SDragon

1. Introducing the Vietnam National Convention and Exhibition Center

1.1. Location, Facilities, and Scale Overview

Projected master plan of the Vietnam National Convention and Exhibition Center

Located in Dong Hoi Commune, Dong Anh District, Hanoi, the Vietnam National Convention and Exhibition Center is the largest and most advanced exhibition complex in Vietnam and Southeast Asia. Spanning nearly 90 hectares, it ranks among the world’s top 10 in terms of usable exhibition space.

Its strategic location offers exceptional accessibility:

• Only 15 minutes from Noi Bai International Airport

• Direct access to major transport routes: Nhat Tan Bridge, National Highway 3, Ring Road 3

• Proximity to key urban areas, allowing for easy logistics, guest reception, and international cooperation

The center’s space is divided into:

• 9 modern indoor exhibition halls, inspired by the image of the Golden Turtle, totaling over 130,000m²  ideal for flexible and creative booth designs

• 4 expansive outdoor exhibition parks covering over 20 hectares, perfect for large-scale events, entertainment shows, and open-air tech showcases

• Premium facilities, including a 5-star hotel, international convention hall, shopping center, large parking zones, and integrated logistics services

The center is a prime destination for event organizers, manufacturers, service providers, and international exhibitors alike.

1.2. Purpose and Vision

The Vietnam National Convention and Exhibition Center is not merely a venue, it is:

• A gateway for global trade: bringing together hundreds of domestic and international businesses for cross-sector collaboration

• A national branding platform: promoting Vietnam’s products, services, and innovations to global markets

• A symbol of Vietnam’s economic and cultural integration, with strategic importance in national development

With its multifunctional vision, the center is expected to become the “event heart” of Northern Vietnam for decades to come.

2. Notable Events at the Vietnam National Convention and Exhibition Center

2.1. National Exhibition on Socio-Economic Achievements – Celebrating the 80th National Day

One of the center’s most significant upcoming events is the National Exhibition on Socio-Economic Achievements, commemorating 80 years since Vietnam’s independence (2/9/1945 – 2/9/2025). This nationwide event will welcome participation from all ministries, sectors, provinces, and key enterprises from both the public and private sectors.

The exhibition will cover 260,000m² (half indoor, half outdoor), with modern booth designs featuring:

• 3D mapping shows

• Virtual Reality (VR) experiences

• Multimedia presentations and digital galleries

• AI and interactive technologies

This historic exhibition will portray Vietnam’s 80-year journey of progress across all domains: economy, society, defense, culture, healthcare, education, environment, and beyond.

2.2. Other National and International Events

The Vietnam National Convention and Exhibition Center is expected to host a wide array of large-scale events, from trade fairs and industry forums to educational expos and cultural festivals. With its modern infrastructure and dynamic spaces, the center can accommodate thousands of exhibitors and visitors—making it a familiar venue for specialized trade shows with hundreds or even thousands of exhibition booths.

3. Why Your Business Should Not Miss the Opportunity

Participating in exhibitions at the Vietnam National Convention and Exhibition Center provides access to tens of thousands of potential customers and partners. Being present at one of Vietnam’s most prestigious exhibition venues enhances brand visibility and reputation.

With expert support from exhibition stand builders Vietnam, a professionally designed booth becomes a powerful tool for making first impressions, attracting media coverage, and leaving a mark on industry peers and decision-makers.

Moreover, these exhibitions are valuable platforms for direct engagement and strategic expansion—allowing companies to build long-term distribution, franchise, or investment relationships.

4. The Importance of Exhibition Booth Design at the Vietnam National Convention and Exhibition Center

Striking booth design for Co May Imexco by SDragon

4.1. Strengthen Brand Identity

Your exhibition booth isn’t just a display, it is your brand’s front-facing image. A well-designed and visually cohesive booth delivers a message of professionalism, innovation, and business class. This is where exhibition stand builders Vietnam can help elevate your brand’s presence.

4.2. Engage and Connect Globally

Booths are the first point of contact with customers, partners, and industry stakeholders. An intelligent booth layout, complete with demo zones, advisory corners, and VIP reception areas, helps maximize engagement and lead quality.

4.3. Capture Market Expansion Opportunities

Strategic booth planning allows for product demonstrations, in-depth consultations, contract negotiations, and even sample showcases, right on the exhibition floor. With guidance from exhibition stand builders Vietnam, businesses can turn every square meter into a conversion opportunity.

5. Useful Tips for Standout Booth Design

In a large-scale exhibition environment like the Vietnam National Convention and Exhibition Center, designing a visually striking, engaging, and experience-optimized booth is key to helping businesses gain a competitive edge. Below are essential design tips to make your booth stand out and leave a strong impression on visitors.

5.1. Choose a Strategic Location

Booth placement significantly impacts foot traffic and visibility from afar. To optimize your reach:

• Prioritize central areas near entrances, main pathways, or where visitor flow intersects.

• Carefully study the floor plan to avoid low-visibility spots like emergency exits or behind large columns.

• If possible, position your booth near prominent brands or within your industry cluster to benefit from collective visibility.

5.2. Ensure Brand Consistency

An impressive booth starts with a well-defined design theme that reflects your brand’s essence. Here’s how to ensure consistency:

• Use brand-aligned colors, typography, icons, and messaging in accordance with your brand guidelines.

• Integrate creative concepts tied to your marketing campaign, flagship products, or inspirational storytelling to add emotional depth.

• Structure the booth logically into key zones such as product displays, interactive demos, customer consultation tables, and photo corners to guide visitors through an engaging journey.

5.3. Apply Modern Technology

Incorporating technology is an essential trend in modern exhibition booth design. Several elements help boost interactivity and elevate your brand image:

• Use large LED screens, touch-enabled TVs, multi-point projection systems, and immersive features such as VR, AR, or holograms to bring your products to life.

• Adopt an open-space layout that’s welcoming and easy to navigate, with well-defined functional zones while maintaining a smooth visitor experience.

• Prioritize eco-friendly materials such as engineered wood and bamboo composites to support sustainability, this not only protects the environment but also adds positive brand perception, especially for brands with a green mission.

By combining these tips with professional support from exhibition stand builders Vietnam, you can turn your booth into a powerful marketing tool at the Vietnam National Convention and Exhibition Center.

6. SDragon – Organizations’ Trusted Exhibition Stand Builders Vietnam

Trusted by international partners – SDragon

SDragon is a strategic partner that supports businesses from the initial concept stage to the final execution and operation of the exhibition booth:

• Venue assessment and layout strategy consultation: Based on the exhibition floor plan and brand communication goals, the SDragon team proposes an optimized space allocation plan to maximize visitor engagement.

• Creative 3D design aligned with brand identity: Every design by SDragon is tailored to the client’s color scheme, symbols, messaging, and brand personality. Aesthetics and functionality are thoughtfully balanced in every detail.

• Full construction, installation, and maintenance throughout the exhibition: Our experienced construction technicians ensure timely delivery, safety, and high aesthetic standards. We also provide on-site troubleshooting and support throughout the event.

SDragon’s services are customized by industry technology, interior design, education, pharmaceuticals, FMCG, energy, and more, ensuring each solution matches the product characteristics and customer behavior specific to your exhibition goals.

7. Notable Exhibition Design Projects by SDragon at National and International Events

7.1. Vietnam International Defense Expo

Held biennially by the Ministry of National Defense, this prestigious event brings together leading global defense solution providers. As an experienced partner, SDragon has participated multiple times as an exhibition consultant and booth designer. Our team has delivered impactful booth projects that enhanced brand image and communication effectiveness.

7.2. Hanoi PrintPack Exhibition

Hanoi PrintPack is Vietnam’s leading international exhibition in the printing and packaging industry. SDragon is proud to have partnered with numerous brands at this event, providing attractive, creative, and cost-efficient booth designs tailored to their messaging and product display needs.

Cognex exhibition booth at PrintPack designed by SDragon

7.3. Secutech Vietnam

Having a stunning exhibition booth is no longer exclusive to big brands. With the support of SDragon, any business can shine at national and international exhibitions. Below is a booth we designed for a client at Secutech Vietnam, one of the region’s top security and smart city events.

Exhibition booth for ASTEC designed and constructed by SDragon

As one of the leading exhibition stand builders Vietnam, SDragon confidently provides professional, flexible booth design and construction solutions tailored to specific sales and communication goals. From standard modular booths to custom concept designs and premium turnkey packages—we deliver on schedule, with global aesthetics and optimized investment.

If you’re seeking a creative, professional, and budget-friendly exhibition booth design for a national event, don’t hesitate to contact SDragon. We offer free consultation, personalized design solutions, and on-site implementation support.

📞 Hotline: (+84) 97 505 9989
📧 Email: maianh@sdragon.com.vn
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• Hanoi: Ba Dinh Building, 19 Le Thanh Nghi, Hai Ba Trung District

• Ho Chi Minh City: 283 Nguyen Thien Thuat, District 3
  🌐 Website: https://sdragon.com.vn