097 505 9989
VIETRF 2025 – Vietnam International Retailtech & Franchise Show will take place from 30 October to 1 November 2025 at SECC, Ho Chi Minh City, gathering hundreds of enterprises in retail, franchising, and store technology. The event serves as a meeting point for industry leaders and thousands of potential partners from Korea, Japan, Singapore, the United States, and beyond. In such a highly competitive landscape, a professionally designed exhibition booth is the key for businesses to attract visitors, affirm brand value, and expand cooperation. With over 10 years of experience, SDragon provides innovative, sustainable, and impressive booth design solutions at VIETRF 2025.
VIETRF 2025 – Vietnam International Retailtech & Franchise Show 2025
VIETRF 2025 – the golden playground for franchising and retail
Exhibition overview of VIETRF 2025
VIETRF 2025 – Vietnam International Retailtech & Franchise Show:
- Organisers: Coex Vietnam, Retail & Franchise Asia, in collaboration with various international associations.
- Date: 30 October – 1 November 2025
- Venue: Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City
- Scale: Over 396 booths and more than 240 brands from 16 countries
- Exhibits: Franchise opportunities (F&B, retail, education, services), store management technology, POS, e-commerce, logistics, store design & decoration
Alongside the exhibition, VIETRF 2025 will feature a Business Matching Program, a Retail & Franchise Trend Conference, and various industry workshops, creating direct networking opportunities between enterprises and partners in the region. This international event serves as a springboard for brands looking to enter or expand in Vietnam and Southeast Asia.
The importance of exhibition booth design at VIETRF 2025
An exhibition booth is not only a space to showcase products but also a strategic tool for building brand image. At VIETRF 2025, where hundreds of brands compete for attention, a standout booth delivers multiple values:
- Enhancing brand recognition: Harmonised design, cohesive colours, and prominent logos make it easier for visitors to remember.
- Attracting potential customers: Open layouts, live demos, and interactive experiences create lasting impressions.
- Maximising cooperation opportunities: A professional booth enhances credibility, supporting enterprises in signing contracts with both domestic and international partners.
- Showcasing pioneering trends: A booth that integrates technology and green elements aligns with global demands for innovation and sustainability.
Secrets to designing a standout booth at VIETRF 2025
1. A booth must “tell a story”
Visitors are always more impressed by booths with a clear narrative. Instead of merely displaying products, transform the booth into a space that conveys brand identity. Colours, lighting, and layout should align with brand guidelines. Display areas may incorporate videos, artistic visuals, or QR codes that guide visitors through the company’s journey.
- Consistent branding: Logos, colours, and slogans clearly presented.
- Experiential storytelling spaces: Integration of videos, QR codes, or visuals that narrate the brand’s story.
- Visual highlights: Use of unique materials or creative designs that leave a memorable impression.
A distinctive booth at Vietstock 2025 attracts visitors with creative design
SDragon helps businesses build a booth with “soul,” where every detail becomes part of the brand story, creating an emotional connection with visitors.
2. Applying technology to elevate the experience
Since VIETRF 2025 is a retail technology exhibition, a modern booth must incorporate technological elements. Large LED screens deliver messages in a clear and professional way. Touchscreens or AR/VR solutions create interactivity, allowing visitors to “test” services or products. In addition, live demo areas—such as POS machines or store management software—build greater trust in practical applications.
- Large LED screens: Showcase demo videos, product or service journeys.
- Touchscreens: Allow visitors to access information, pricing, and franchise policies.
- Live demos: Dedicated zones for machines or services so visitors can engage directly.
An impressive technology-driven booth constructed and designed by SDragon.
SDragon designs spaces that integrate technology in a refined way—not just for display, but to genuinely enhance customer experience.
3. Shaping a green booth – a global trend
Today, sustainability has become one of the key “measures” of brand credibility. A booth that uses eco-friendly materials such as veneer wood, organic fabrics, or recycled bamboo creates a strong positive impression on visitors. Green miniatures or natural lighting make the booth feel more welcoming and pleasant. At the same time, conveying ESG messages through infographics or videos on sustainable processes elevates the brand’s reputation in the eyes of international partners.
- Eco-friendly materials: Recycled wood, organic fabrics, tempered glass.
- Green miniatures: Plants and natural lighting to create a friendly atmosphere.
- ESG messaging: Communicating sustainable practices and social responsibility.
VIETRF 2025 at SECC with an open-layout booth design that attracts visitors.
SDragon understands this trend and has extensive experience in constructing booths that incorporate green elements—ensuring both visual appeal and sustainability.
4. Optimizing the visitor journey
A beautiful booth alone is not enough; it must be designed to optimize the visitor experience. An open layout with multiple entry points makes the booth more accessible. Demo areas where visitors can try products or services encourage them to stay longer. In addition, a private and comfortable consultation space equipped with tables, chairs, brochures, and professional catalogues provides the perfect setting for businesses to convince potential clients. Lighting and sound should be carefully adjusted to make the booth stand out without disturbing neighboring exhibitors.
- Open layout: Multiple entrances for easy access from every direction.
- Demo & experience zone: Allow visitors to test products and services directly, building trust.
- Private consultation area: Furnished with seating, brochures, and catalogues to facilitate discussions and contract signing.
“Optimizing the visitor journey” with booths designed by SDragon.
SDragon focuses on creating multi-layered visitor experiences, ensuring that attendees don’t just walk past but stop, interact, and remember the brand.
5. Careful preparation to comply with SECC regulation
SECC—the venue of VIETRF 2025—has strict technical and safety requirements. Businesses must prepare drawings, construction permits, and insurance documents on time. Materials must be fire-resistant, electrical systems must be safe, and booth height should not exceed the limits (typically 4–5m). Construction is only allowed within specific time frames, and delays may lead to penalties or extra costs.
- Documentation & permits: Submit technical drawings, 3D renderings, and insurance on schedule.
- Safety standards: Use fire-resistant materials, certified electrical systems, and ensure booth height stays within 4–5m.
- Construction timeline: Adhere to installation hours to avoid additional costs or penalties.
With proven expertise at SECC, SDragon supports businesses from paperwork to execution, ensuring full compliance while maintaining creativity.
SDragon – Your partner in turning ideas into booths
More than just a contractor, SDragon is a trusted partner that turns ideas into engaging exhibition spaces at VIETRF 2025. With over 10 years of experience in constructing exhibition booth, an in-house production workshop, and hundreds of international projects, SDragon provides a complete service package: concept consulting, free 3D design, permit application at SECC, construction & installation, onsite marketing support, and dismantling & storage.
Many brands have chosen SDragon for its professionalism, creativity, and on-time delivery. With us, your booth will not only stand out in design but also deliver real business results.
VIETRF 2025 is a must-attend event for businesses in retail, franchising, and store technology. A professionally designed exhibition booth will be the key to attracting visitors, strengthening brand value, and expanding international partnerships. Contact our hotline at (+84) 97 505 9989 today!
