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Saigon Beauty Show & K-Beauty Expo Vietnam 2025 will take place from October 30 – November 1, 2025 at SECC, Ho Chi Minh City, bringing together more than 150 international and local beauty brands. It is the ultimate meeting point for spas, salons, OEM/ODM importers, and beauty enthusiasts. In such a competitive environment, a professionally designed exhibition booth is the key to standing out. With over 10 years of experience, SDragon is committed to delivering creative and impactful solutions that make your brand shine at the event.
Saigon Beauty Show & K-Beauty Expo Vietnam 2025.
Saigon Beauty Show & K-Beauty Expo Vietnam 2025 – A breakthrough platform for the beauty and cosmetics industry
The Saigon Beauty Show & K-Beauty Expo Vietnam 2025 is scheduled to take place from 30 October to 4 November 2025 at SECC, Ho Chi Minh City, gathering more than 200 businesses and 600 booths across 12,000 m². The event is expected to welcome over 12,000 visitors, including architects, contractors, distributors, and buyers from ASEAN, the EU, the US, and many other potential markets.
Event overview
- Date: 30 October – 1 November 2025
- Venue: SECC, District 7, Ho Chi Minh City
- Scale: Approx. 5,000 m² of exhibition space; about 150 exhibitors from 5 or more countries; expected attendance of over 10,000 visitors
- Organisers: KINTEX (Korea) in cooperation with domestic partners such as Exporum/Kor/VEAS
- Exhibition categories: Cosmetics, skincare, spa equipment, hair & nails, wellness products, beauty raw materials, packaging & labelling, OEM/ODM, beauty technology and aesthetic medicine
4 reasons why professional exhibition booth design is essential
1. Create a lasting first impression
When visitors enter the exhibition, the booth is the very first thing they see. A beautifully designed booth, with a well-thought-out layout and a unique style, will immediately capture attention compared to generic setups. A refined booth design ensures your brand is remembered and leaves a strong impression.
Saigon Beauty Show & K-Beauty Expo Vietnam 2025 at SECC with an open-layout booth that captivates visitors.
2. Enhance the visitor experience
Visitors at the Saigon Beauty Show & K-Beauty Expo do not simply want to see products – they want to experience them. From cosmetics and sampling devices to spa technology demonstrations, an engaging booth offers more than a display. An open layout, proper lighting, interactive zones, and product testing areas will encourage visitors to stay longer, make them feel valued, and ultimately strengthen their trust in your brand.
A booth integrating green and smart trends.
3. Showcase expertise & reinforce brand credibility
In the beauty industry, the harmony between aesthetics and quality is highly valued by customers. A professionally designed booth is not only visually appealing but also ensures safety, proper equipment arrangement, hygiene, and the use of skin-friendly and eco-friendly materials. All these factors contribute to making the brand appear more trustworthy and reliable.
Constructing exhibition booths at SECC with safe techniques.
4. Maximise business outcomes & partnerships
A well-designed and professional booth will attract key partners such as distributors, OEM/ODM clients, and retailers. When the booth conveys a clear message and is supported by an engaging, hands-on experience, the likelihood of signing contracts, securing orders, or expanding the distribution network increases significantly.
SDragon – Creating highlights with creative design.
Tips for designing an impressive booth at Saigon Beauty Show & K-Beauty Expo 2025
With extensive expertise in exhibition design Vietnam, SDragon suggests the following key points to make your booth stand out:
- Choose a central theme: An eye-catching concept aligned with modern beauty trends (Korean skincare, natural beauty, clean beauty) to easily connect emotionally with visitors.
- Lighting is key: Use spotlighting to highlight core products, combined with soft overall lighting to create a comfortable atmosphere.
- Materials and colours: Reflect the values of your products – for example, natural cosmetics can use light wood and neutral tones, while premium or glossy packaging fits better with glass, lightweight metals, and metallic finishes.
- Product testing experience: Set up testing tables, mirrors, flattering lighting, staff to guide sampling, and mini spa or skincare trial zones.
- Ensure professionalism: Spa and electrical equipment areas must be safe, hygienic, easy to clean, compliant with SECC standards, and minimise potential risks.
SDragon – A trusted partner in exhibition design in Vietnam
With over 10 years of experience, SDragon has successfully delivered booth design projects for many premium beauty, spa, and cosmetics brands both locally and internationally. We fully understand the aesthetic and technical standards at SECC, from 3D design and quality materials to refined finishing. Beauty brands partnering with SDragon not only receive visually stunning booths but also benefit from smooth operations, on-time delivery, and positive feedback from visitors.
SDragon – a trusted and distinctive booth design partner at Saigon Beauty Show & K-Beauty Expo 2025.
At Saigon Beauty Show & K-Beauty Expo 2025, SDragon accompanies businesses with full-service exhibition booth design and construction, turning every idea into an impressive display space that makes brands stand out in front of thousands of visitors.
- Tailor-made designs for every industry: Instead of following the same patterns, SDragon leverages each brand’s identity and communication goals to create unique concepts that are both creative and relevant to the business field.
- Standardised construction, on-time delivery: With in-house production facilities and a skilled construction team, every booth is executed quickly, safely, and with high aesthetic standards, ready for timely handover.
- Solutions tailored to logistics needs: SDragon’s experts have in-depth knowledge of the logistics industry, enabling optimal display solutions that clearly showcase products and services, enhancing accessibility and fostering partnerships.
- Transparent pricing, flexible budgets: Every item is clearly detailed with no hidden costs. At the same time, SDragon offers solutions that fit the scale and budget of each business.
Saigon Beauty Show & K-Beauty Expo 2025 is an unmissable event for beauty and cosmetics businesses. A professionally designed booth is the key to helping your brand stand out, connect with international partners, and strengthen its position in the industry. Contact our hotline today: (+84) 97 505 9989 for detailed consultation.
