Exhibition booth design at The Coffee Expo Vietnam 2025 – A solution to shine in the coffee industry event

The Coffee Expo Vietnam 2025 – the country’s largest international exhibition for coffee, tea, and barista equipment – will return from 30 October to 2 November 2025 at SECC, Ho Chi Minh City. Gathering 150 businesses with more than 300 booths, the event promises to be a hub for thousands of experts, roasters, café owners, and international partners. In such a dynamic setting, a professionally designed booth becomes the key “weapon” for brands to stand out, attract visitors, and affirm their market position. With over ten years of experience, SDragon delivers professional constructing exhibition booth solutions that are innovative, distinctive, and sustainable, helping enterprises win customers at The Coffee Expo Vietnam 2025.

The Coffee Expo Vietnam 2025 – The global meeting point for the coffee industry

Exhibition overview of The Coffee Expo Vietnam 2025

The Coffee Expo Vietnam 2025 will take place from 30 October to 2 November 2025 at SECC, Ho Chi Minh City, featuring more than 300 booths from 150 domestic and international enterprises. As the largest trade exhibition in Vietnam for coffee, tea, pastries, and barista equipment, it provides valuable opportunities for thousands of café owners, roasters, importers, and international experts to connect.

Key information about The Coffee Expo Vietnam 2025:

• Organizer: Exporum Vietnam, in collaboration with various international associations.
  Date: 30 October – 2 November 2025.
• Venue: SECC, District 7, Ho Chi Minh City.
• Scale: 4,400 m², 300+ booths, 150+ domestic and international enterprises.
• Exhibits: Coffee, tea, ingredients, pastries, machinery & equipment, franchising, business training & consultancy.

Alongside the exhibition, highlight activities will include the Grand Coffee Challenge (a professional barista competition), the Roastery Experience (a workshop connecting roasters and café owners), and a series of seminars on sustainable development trends in the coffee and tea industry.

The importance of a distinctive booth at The Coffee Expo Vietnam 2025

At an international event like The Coffee Expo Vietnam 2025, where hundreds of brands compete for attention, booth design plays the role of a “strategic weapon”:

• Boosting brand recognition: A booth with a unique identity, consistent colours, and logos makes it easier for customers to remember.
• Attracting visitors: Open layouts, well-planned lighting, and interactive experiences create a strong impression.
• Connecting with international partners: A professional booth enhances credibility, facilitating collaboration with partners from Korea, Japan, and Europe.
• Showcasing green commitment: A booth that integrates sustainable solutions reflects innovation and aligns with global trends.

SDragon – creating highlights with innovative design.

Secrets to designing standout booths at The Coffee Expo Vietnam 2025

Transforming the booth into a “mini coffee shop”

SDragon recommends recreating a cosy café space right at the exhibition:

• Live brewing counter: Baristas showcase their skills and offer visitors on-the-spot coffee tasting.
• Experience zone: Small tables with brochures to create a welcoming atmosphere.
• Warm yellow lighting & wooden materials: Evoking the charm of a traditional coffee shop.

A distinctive booth at Vietstock 2025 attracts visitors with creative design

SDragon supports businesses in designing a professional demo counter, enabling visitors to enjoy the flavour of coffee while experiencing the brand’s values.

Integrating modern technology

To stand out, booths should incorporate display and interactive technologies:

• LED screens: Showcasing the roasting process and the coffee bean journey from farm to cup.
• Interactive devices: Touchscreens allowing visitors to explore product information.
• Machinery demo area: Presenting coffee machines and roasters to build confidence in product quality.

SDragon designs modern LED display zones and demo areas for machinery, attracting visitors to stay longer.

Designing green booths – a global trend

Sustainability is increasingly significant in the F&B industry. SDragon suggests businesses:

• Use recycled materials, veneer wood, bamboo, and organic fabrics in booth construction.
• Integrate green miniatures and natural lighting to create a fresh, eco-friendly atmosphere.
• Communicate ESG messages through videos and infographics that highlight environmental and social responsibility commitments.

Integrating smart and green trends

SDragon supports the integration of green materials, eco-friendly miniatures, and ESG messaging into booth design, enhancing brand credibility.

Key considerations when designing & constructing booths at SECC

SECC – Saigon Exhibition and Convention Center, the venue for The Coffee Expo Vietnam 2025, has strict regulations on safety and technical standards. Businesses need to be aware of these to ensure smooth booth construction:

• Documentation and procedures: Technical drawings, 3D renderings, and construction permits must be submitted within the deadlines set by the organiser.
• Safety standards: All materials must be fire-resistant and non-toxic, while electrical systems must undergo thorough inspection.
• Height & size restrictions: Booths must comply with the permitted height (typically 4–5m) and allocated floor area.
• Construction schedule: Installation is only allowed within designated timeframes; delays may result in fines or refusal of construction.

• Reliable contractors: Working with experienced partners at SECC, such as SDragon, helps businesses save time, handle procedures efficiently, and avoid risks during exhibition.

Booth construction at SECC for The Coffee Expo Vietnam 2025 with safe techniques

Thorough preparation and choosing a professional partner are the keys to ensuring your booth operates smoothly and creates a strong impression at The Coffee Expo Vietnam 2025.

SDragon – a professional booth design partner

International experience

With over 10 years of expertise, SDragon has designed and constructed hundreds of booths at major exhibitions such as Vietnam Expo, Vietstock, Vietbuild, and AV Show. In-depth knowledge of the F&B sector enables SDragon to deliver booth solutions that are both practical and effective for The Coffee Expo Vietnam 2025.

Full-package services – elevating the experience

SDragon provides comprehensive services, allowing businesses to focus entirely on their commercial goals:

• Concept consulting: Proposing creative concepts inspired by audio technology and hi-end trends.
• Free 3D design: Visualising booths with optimised layouts and adjusting according to client feedback.
• Construction and installation: Using safe, sustainable materials (veneer wood, steel, glass) while complying with SECC regulations.
• Marketing support: Integrating banners, promotional videos, and printed materials (brochures, catalogues) to strengthen brand recognition.
• Post-exhibition services: Dismantling, cleaning, and storing materials to reduce booth design costs for future events.

Transparent pricing – flexible budgeting

SDragon provides transparent exhibition booth design quotations tailored to every budget.

Key factors affecting costs:

• Booth size: Larger booths incur higher costs due to increased materials and construction work.
• Materials used: Natural wood, tempered glass, or stainless steel are more expensive compared to industrial wood.
• Integrated technology: LED screens, holograms, or technology demo areas add to booth design costs.
• Construction timeline: Urgent projects may generate additional costs due to fast-tracked labor and transportation requirements.

The Coffee Expo Vietnam 2025 is an unmissable event for businesses in coffee, tea, and barista equipment. A professionally designed booth is the key to helping your brand stand out, connect with international partners, and affirm its position in the industry. Contact us today at hotline: (+84) 97 505 9989.