CREATING AN ARTISTIC EXHIBITION BOOTH AT VIFA ASEAN 2024 WITH THE UTILIZATION OF SHAPES – EXHIBITION STAND BUILDERS VIETNAM

Every piece of furniture, furnishing, home décor and handicraft at VIFA ASEAN 2024 is a passionate work of art. They deserve to be displayed in exhibition booths with the highest aesthetic value. To construct an attractive exhibition booth, it requires a deep understanding and skillful implementation of design principles. Among those, the principle of using shapes is one of the most fundamental. In this article, SDragon – professional exhibition stand builders vietnam, will provide you an instruction on the utilization of shapes when constructing exhibition booth at VIFA 2024. 

VIFA ASEAN 2024 TIMELINE

VIFA ASEAN 2024 timeline

VIFA ASEAN  will be held from 27 – 30/08/2024 at SECC. The exhibition will introduce the best furniture, furnishing, home décor and handicraft in South East Asia to the public. This is the opportunity for South East Asian manufactures to connect with potential buyers from all over the world. 

HOW MANY TYPES OF SHAPES ARE THERE IN AN EXHIBITION BOOTH? – EXHIBITION STAND BUILDERS VIETNAM

Shapes categories

One exhibition booth is composed of many shapes. If you just look at the booth, it is difficult to draw the common denominator of these shapes. Luckily, designers have already divided these shapes into 2 categories for us. In particular, these 2 categories are geometric shapes and organic shapes. 

Geometric shapes

Geometric shapes are basic shapes that we were all taught back in primary school. The most common geometric shapes are the square, triangle and circle. The main feature of geometric shapes is the strong and clear line. 

Geometric shapes are not only displayed in the 2D format. Each of 2D geometric shapes has their 3D counterparts. For example, the 2D square comes with the 3D cube; triangle – cone; circle – sphere. In addition, geometric shapes can combine to form a sophisticated compound shape. 

Organic shapes

Organic shapes mimic natural objects, such as leaves, flowers, droplets of water… The main feature of organic shapes is the soft curves. Unlike geometric shapes, organic shapes do not follow any rules. Therefore, it’s also called free form shapes. 

The role of shapes in exhibition booth

Evoke emotions from audiences

Each shape evokes a different emotion from audiences. Therefore, you can use them to influence the visitors’ experiences at the booth. In the next part of the articles, we will dig deeper into these emotions. 

Establish booth layout

How can you clearly tell the layout of a booth, while there are no barriers in it? That’s possible because of the appearance of the shapes. They help your brain automatically identify sectors in the booth through visual highlights. The transition of space in a booth hence becomes more natural. 

Monitor lighting

Shapes can be used to monitor lighting at the exhibition booth. For example, you can place a shape in front of the light source to reduce the brightness in an area. In addition, shapes also create interesting light effects, like the shadow effect. 

Draw the attention

Exotic shapes stimulate the curiosity of visitors. That is why there are often artistic models or statues in front of exhibition booths. 

THE MEANING OF SHAPES AND HOW TO USE THEM EFFECTIVELY AT VIFA ASEAN 2024 – EXHIBITION STAND BUILDERS VIETNAM

Having a deep understanding of shapes will give you ideas on how to use them to “manipulate” visitors’ experience. Let’s jump into it!

The meaning of geometric shapes

Squares

Squares are often linked with credibility and stability

The square creates a sense of assurance and security. Speaking of squares, an image of a tough, resilient brick immediately pops up. 

For those features, squares are often linked with credibility and stability. You can use squares in display shelves, or sample booths. 

Triangles

Triangles serve directional purpose

Three sides of triangles bring a sense of balance and harmony. In addition, triangles also serve directional purpose. Our eyes will instinctively follow where the vertices of triangles are pointing. That is why the icon of the computer mouse, the directional symbol on google map,… are triangles. 

The triangles will be most effective when they are placed on directional signs and around the display shelves. At these positions, triangles will help visitors navigate easier in the booth. Moreover, visitors’ focus will be concentrated on the star of the booth – your products. 

Circles

Circles work well with conversation zones

Unlike squares and triangles, circles do not have a single sharp edge. They create a sense of friendliness and warmth. We can say that circles are pretty “gentle” shapes. 

For that reason, circles work well with conversation zones. For example, you can put round tables and chairs in the areas where you speak with potential business partners. 

The meaning of organic shapes

Organic shapes are highly artistic

Inspired by nature, organic shapes are wild. They bring the fresh air into your exhibition booth. Organic shapes are also highly artistic, stimulating audiences’ imagination. 

You can use organic shapes as decorative elements. At the most basic level, put a statue that has organic shape in or in front of the booth. At a higher level, design your booth structure like a natural object. 

CONSTRUCTING A HIGHLY ARTISTIC EXHIBITION BOOTH AT VIFA ASEAN 2024 WITH SDRAGON – PROFESSIONAL EXHIBITION STAND BUILDERS VIETNAM

At VIFA ASEAN 2024, the clever use of shapes will bring the aesthetic value of the exhibition booth to a new level. However, this is not an easy challenge. That is why you should hire professional exhibition stand builders vietnam. Having completed many projects at VIFA ASEAN, SDragon can offer you the most creative and unique exhibition booth designs. Contact us via the below information right away!

For more information on constructing exhibition booth at VIFA ASEAN in these articles:

Design your VIFA ASEAN 2023 exhibition stand with SDragon. 

Construction exhibition vietnam: standard or special booth for VIFA ASEAN 2023?. 

Contact information:

SDragon Vietnam Co., Ltd.

Address: Ba Dinh Building, No. 19 Le Thanh Nghi, Bach Mai Ward, Hai Ba Trung District, Hanoi | 283 Nguyen Thien Thuat, Ward 1, District 3, Ho Chi Minh City

Phone: (+84) 24 62888396 (HN) | (+84) 28 3930 6105 (HCM) | (+84) 97 505 9989 (Hotline)

Email: maianh@sdragon.com.vn

Website: www.sdragon.com.vn