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It’s not an overstatement to say that the trade show graphic at Vietbuild HCM is the face of the brand. No one wants to have an ugly face, and so does the brand. No brands want to bring an unattractive appearance to Vietbuild HCM. Therefore, the trade show graphics must be carefully polished. In this article, SDragon – professional exhibition stand builders Vietnam, will provide a detailed instruction on trade show graphics at Vietbuild HCM so that your brand has the best image at the exhibition.
VIETBUILD HCM PHASE 3 TIMELINE
Vietbuild HCM phase 3 timeline
Vietbuild HCM phase 3 is held from 22 – 26/08 in Sky Expo Vietnam. The exhibition focuses on real estate – architecture; interior and exterior decoration. 2200 booths would be presented, providing a valuable opportunity for knowledge exchanges and cooperation.
WHAT MAKES SUCCESSFUL TRADE SHOW GRAPHICS? – EXHIBITION STAND BUILDERS VIETNAM
The definition of trade show graphics
Trade show graphics are visual elements that brand displays at a booth. Typically, these elements are presented in a 2D format, but they can also be expressed in 3D format.
What makes successful trade show graphics?
Successful trade show graphics must answer these 3 questions:
Why did your brand show up at Vietbuild HCM phase 3?
In order to answer this question, you must have an overall understanding about your brand. Which products does your brand want to display at the exhibition? Which product is the main one? Are there any unique functions of the products that your brand wants to emphasize? Does your brand want to improve brand awareness or the sale revenue?
The answer would help you understand the brand’s objectives. These objectives are the compass for your trade show graphic.
Who are your visitors?
Who wants to see your booth? Instead of making every visitor happy, fulfill one segmentation’s demands excellently. It not only saves your resources, but also creates a more impactful brand image.
This question would help you understand what your target audiences like and do not like. Then, you would know what to put in the trade show graphics and what not.
Why do visitors have to pay attention to your booth?
In other words, what is so special about your booth’s graphics? There must always be a visual focal point to give visitors something to remember about your brand.
HOW TO ARRANGE TRADE SHOW GRAPHICS AT VIETBUILD HCM PHASE 3? – EXHIBITION STAND BUILDERS VIETNAM
Your trade show graphics should always stay in the eyesight of the visitors. Therefore, you should place them to suit 3 kinds of distance: long – range, mid – range and short – range.
Long – range graphics
The purpose of long – range graphics is to get attention. Imagine long – range graphics as the flags that direct visitors to your exhibition booth. They will be put at the highest point so that every visitor in the exhibition zone can see them. Generally, long – range graphics are illuminated signs.
Because long – range graphics are placed high, their details may be blurry to visitors that stay too far from your booth. Try to overcome this problem. You can increase the text size and the brightness of the lights on the sign. The size for content will reduce, consequently. Therefore, cut the unnecessary texts and images.
Mid – range graphics
Mid – range graphics stay in the sights of visitors who are visiting other competitor’s booths. Speak bluntly, these graphics aim to steal visitors from your competitors.
To achieve that goal, mid – range graphics must be personalized. They have to contain information that sparks interest in your target audiences, such as gifts, discount programs.
Short – range graphics
Short – range graphics target the visitors who stopped in front of your booth. These visitors are considering if they should walk into your booth or not. This is when you strike them with short – range graphics. In other words, this is when you close the deal, converting them from potential visitors to official ones.
On short – range graphics, you should put detailed information about the products and contacts.
NEED TO BUILD AN ATTRACTIVE, COST – EFFECTIVE EXHIBITION BOOTH AT VIETBUILD HCM PHASE 3? CONTACT SDRAGON – PROFESSIONAL EXHIBITION STAND BUILDERS VIETNAM
Needless to say, designing trade show graphics is not simple. Having a good idea is only a part of it, arranging the elements also matters. If you need consultation in the process, contact SDragon – professional exhibition stand builders vietnam. Having constructed multiple booths in Vietbuild, we can craft the most stunning exhibition booths for your brand.
Read more about trade show graphics in this article: Exhibition design vietnam: graphic in exhibition booth design at Propak Vietnam 2024.
For more information on SDragon’s exhibition booth designs at Vietbuild, check out these articles:
Exhibition stand for KES at Vietbuild 2023 – Exhibition design Vietnam.
Contact information:
SDragon Vietnam Co., Ltd.
Address: Ba Dinh Building, No. 19 Le Thanh Nghi, Bach Mai Ward, Hai Ba Trung District, Hanoi | 283 Nguyen Thien Thuat, Ward 1, District 3, Ho Chi Minh City
Phone: (+84) 24 62888396 (HN) | (+84) 28 3930 6105 (HCM) | (+84) 97 505 9989 (Hotline)
Email: maianh@sdragon.com.vn
Website: www.sdragon.com.vn
