Exhibition booth design at Autumn Fair 2025 – the golden key to attracting potential customers

Autumn Fair 2025 in Hanoi is expected to gather hundreds of businesses and thousands of visitors, creating a highly competitive environment. In this context, constructing exhibition booth professionally is the golden key for enterprises to stand out and attract potential customers. With more than 10 years of experience, SDragon delivers creative and effective booth design and construction solutions, helping brands shine at every exhibition.

Overview of Autumn Fair 2025

Scale and features of Autumn Fair 2025

Following the success of the national exhibition “80 Years of Independence – Freedom – Happiness”, which welcomed a record of nearly 8.6 million visitors, Autumn Fair 2025  is scheduled to be held on 20/10/2025 – 05/11/2025 at the Vietnam Exhibition Center (VEC). The event is organised by the Ministry of Industry and Trade, in collaboration with the Ministry of Culture, Sports and Tourism, Vingroup, and the Vietnam Exhibition Center. It is expected to become one of the most significant trade and consumer events in the country.

Beyond product displays, the fair will also feature business networking programmes, trade promotion activities, and brand marketing opportunities, enabling enterprises to directly reach consumers and expand their distribution networks.

Business opportunities and access to potential customers

Autumn Fair 2025 is not only a venue for shopping and product showcases but also a golden opportunity for businesses to access thousands of potential customers. With the participation of a large number of Hanoi consumers, cooperatives, distributors, and retailers, the fair opens direct channels for enterprises to promote their brands, introduce new products, and expand their markets.

SDragon at the national exhibition “80 Years of Independence – Freedom – Happiness”.

In particular, in the context of growing demand for green, safe, and sustainable consumption, professionally invested booths easily win the hearts of visitors. Businesses not only boost sales directly at the event but also build trust and nurture long-term relationships with customers and partners.

The importance of professional exhibition booth design

Professional exhibition booth design is the key to making a strong impression and attracting visitors. A well-designed booth not only reflects a company’s professionalism but also plays a vital role in strengthening brand recognition and creating memorable experiences for customers.

The impact of booth design on brand recognition

Exhibition booth design has a direct impact on a company’s brand recognition. A professionally designed booth helps businesses create a powerful and distinctive impression compared to competitors. This not only enhances brand awareness but also contributes to building a positive corporate image in the eyes of customers.

Elements such as colours, lighting, layout, and materials used in booth design all play crucial roles in creating an impressive and engaging exhibition space.

Business benefits of a well-designed booth

A well-designed booth offers numerous business benefits. First, it increases the ability to attract visitors, thereby creating more opportunities for sales and customer engagement. In addition, a professional booth conveys confidence and credibility, helping businesses establish trust and long-term relationships with customers.

The ability to attract and convert visitors

The ability to attract and convert visitors is one of the key objectives of exhibition booth design. A well-designed booth makes effective use of elements such as lighting, colours, and layout to create an impressive and engaging display space. This not only draws in visitors but also facilitates their conversion into potential customers.

“Professional exhibition booth design is an essential part of marketing and brand promotion strategies at trade fairs.” – SDragon Design Expert

In conclusion, professional exhibition booth design plays a crucial role in creating strong impressions, enhancing brand recognition, and generating business benefits for companies. Investing in a professionally designed booth is a wise decision for businesses aiming to succeed at trade fair events.

Exhibition booth design trends in 2025

Exhibition booth design trends in 2025 focus on sustainability and visitor experience. Businesses participating in Autumn Fair 2025 need to embrace the latest trends to create strong impressions and attract visitors.

Sustainable and eco-friendly design

As consumers increasingly value green initiatives and social responsibility, sustainable booth design has become a top choice. Booths should not only be visually appealing but also demonstrate the company’s commitment to the environment.

• Using recycled and reusable materials: Industrial wood, recycled fabrics, or eco-friendly composites help reduce costs while conveying a sustainable brand image.
• Designing to minimise waste: Smart booth layouts that limit excess materials and allow reassembly for multiple events help businesses save costs and protect the environment.
• Optimising energy use: Energy-saving LED lights, smart lighting systems, and eco-friendly air conditioning solutions are essential elements of modern booth design.

Eco-friendly booths with sustainable green design

Applying interactive and immersive technologies

Integrating new technologies not only enhances the visitor experience but also highlights the brand’s creativity.

• Virtual reality (VR): Allows visitors to “test” products or explore the production process directly at the booth, sparking curiosity and engagement.
• Augmented reality (AR): Integrated via smartphones or LED screens, AR presents product information in a more vivid and intuitive way compared to traditional catalogues.
• Interactive technology: Touchscreens and gamification (interactive games) keep visitors engaged longer while enabling effective customer data collection.

Virtual reality technology – delivering authentic product experiences

Minimalist yet impressive booth design

Minimalist design does not mean boring. The 2025 trend emphasises simplicity, combined with sophistication and efficiency.

• Simplicity focused on products: With fewer unnecessary details, booths use spotlighting and brand colours to highlight core products, making them more memorable for visitors.
• Creating strong impressions with a single highlight: This could be a giant LED wall, a 3D illuminated logo, or the use of a unique material that captures attention at first glance.

Simplicity in design helps customers focus directly on the main products.

Multi-sensory customer experiences

Visitor experience goes beyond visuals; it requires the integration of sound, scent, and touch.

• Stimulating sight with colour and lighting: Brand colours combined with dynamic lighting create a space that feels modern yet welcoming.
• Unique sound experiences: Background music and tailored sound effects in different booth zones show thoughtful investment in customer engagement.
• Blending touch and scent: Products that visitors can physically interact with, along with signature scents (coffee, essential oils, aromatic wood), create memorable experiences tied to emotions.

A booth designed with a multi-sensory experience space.

Professional exhibition booth design services from SDragon

Experience in international fairs and exhibitions

For more than 10 years, SDragon has successfully delivered hundreds of booths at prestigious trade shows such as Vietnam Expo, Vietbuild, Vietstock, and many other international events. With deep knowledge of industry characteristics, SECC construction regulations, and the support of a skilled technical team, we consistently ensure quality, timeliness, and creativity in every project.

Full-package services – saving time for enterprises

SDragon provides comprehensive services, allowing businesses to focus on their core objectives:

• Concept consulting: Proposing creative booth concepts based on audio technology and hi-end trends.
• Free 3D design: Visualizing the booth with optimized layouts, refined according to client feedback.
• Construction and installation: Using safe, sustainable materials (veneer wood, steel, glass) while complying with SECC regulations.
• Marketing support: Integrating banners, promotional videos, and printed materials (brochures, catalogues) to enhance brand visibility.
• Post-exhibition services: Dismantling, cleaning, and storing materials to reduce booth design costs for future events.

Transparent pricing – flexible budgeting

SDragon provides transparent exhibition booth design quotations tailored to every budget.

Key factors affecting costs:

• Booth size: Larger booths incur higher costs due to increased materials and construction work.
• Materials used: Natural wood, tempered glass, or stainless steel are more expensive compared to industrial wood.
• Integrated technology: LED screens, holograms, or technology demo areas add to booth design costs.
• Construction timeline: Urgent projects may generate additional costs due to fast-tracked labor and transportation requirements.

Contact SDragon via hotline (+84) 97 505 9989 or email maianh@sdragon.com.vn to receive a detailed quotation and free consultation on exhibition booth design.