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VIETNAM MEDIPHARM EXPO 2025 is one of the most anticipated events in the medical and pharmaceutical industry, offering a golden opportunity for businesses to strengthen their brand presence and expand their network in both the Vietnamese and international markets. With rising demand for exhibition design Vietnam, standing out at this prestigious expo has never been more important.
With over 10 years of experience, SDragon is proud to accompany businesses in exhibition design Vietnam and booth construction at VIETNAM MEDIPHARM EXPO 2025.
1. Introduction to VIETNAM MEDIPHARM EXPO 2025
1.1. Overview of VIETNAM MEDIPHARM EXPO 2025
VIETNAM MEDIPHARM EXPO 2025 (23rd edition) is one of the most prestigious events in the medical and pharmaceutical field, serving as a strategic bridge between businesses and the healthcare community. As an international-scale exhibition, this leading medical and pharmaceutical event not only showcases the latest products and technologies but also acts as a vital platform for trade, networking, and collaboration in the healthcare sector. It attracts thousands of visitors and potential partners, making exhibition design Vietnam a crucial factor for exhibitors aiming to stand out.
- Date: July 31 – August 2, 2025
- Venue: Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City
- Scale: 500 booths, 450 companies from 23 countries and territories
- Organizers: VIETFAIR and VIMEDIMEX
- Directed and Supported by: The Ministry of Health of Vietnam
With a history of over 20 years, VIETNAM MEDIPHARM EXPO 2025 has firmly established itself as a premier trade promotion platform in Vietnam’s healthcare industry, making significant contributions to the sector’s growth and international integration.
1.2. Objectives and target participants of VIETNAM MEDIPHARM EXPO 2025
As one of the most significant international medical and pharmaceutical events in Vietnam, VIETNAM MEDIPHARM EXPO 2025 is more than just a product exhibition. It serves as a convergence point for strategy, technology, and long-term partnerships that shape the future of the healthcare industry.
Main objectives:
- Promote business networking: The event provides an ideal environment for businesses to find partners, expand distribution channels, and sign strategic cooperation agreements in the medical and pharmaceutical sectors.
- Showcase new achievements: A premier stage for unveiling the latest innovations, technologies, research, and products in healthcare, from pharmaceuticals and medical equipment to cutting-edge healthcare solutions.
- Update on technological trends: Offers comprehensive insights and access to the latest technologies and techniques from developed countries, helping businesses stay ahead and boost their competitiveness.
- Enhance brand recognition: An excellent opportunity for businesses to elevate their image, build credibility, and strengthen their position within the medical and healthcare community.
Target audience:
- Manufacturers and distributors: Pharmaceutical companies, medical equipment suppliers, functional food producers, and cosmeceutical brands seeking market access and new business partnerships.
- Healthcare units: Hospitals, clinics, pharmacies, healthcare centers, spas, and aesthetic institutes looking for advanced technologies, solutions, and products to improve service quality.
- Professionals and researchers: Doctors, healthcare experts, training institutions, research centers, and medical students aiming to update their knowledge, explore new technologies, and seek collaboration opportunities.
- International organizations and investors: Industry associations, investors, and government agencies interested in Vietnam’s healthcare market and its investment and development potential.
2. Key activities and highlight programs at VIETNAM MEDIPHARM EXPO 2025
The 2025 international medical and pharmaceutical exhibition VIETNAM MEDIPHARM EXPO 2025 is not only a display space but also a dynamic hub featuring a wide range of highlight activities, all thoughtfully designed to maximize value for attendees.
- Specialized seminars: These are the focal point of the event, where leading Vietnamese and international experts will provide updates on the latest Ministry of Health policies, development orientations for the 2025-2030 period, and share in-depth research, practical experience, and the latest scientific achievements. These seminars serve as a valuable knowledge base for businesses to stay on top of industry trends and make informed strategic decisions.
- Medical technology forum: A dedicated innovation space where top enterprises will showcase and demonstrate the most advanced technological solutions. Attendees can explore groundbreaking applications such as AI in medical imaging diagnostics, IoT devices for remote health monitoring, and comprehensive digital solutions for hospital management, all contributing to greater efficiency and quality in healthcare services.
- 1:1 B2B matchmaking programs: The organizers place strong emphasis on facilitating direct and effective connections between suppliers, importers, distributors, hospital representatives, and strategic partners. These tailored B2B meetings will take place before, during, and after the exhibition, maximizing opportunities for targeted networking and meaningful partnerships.
- On-site visits: To enhance real-world collaboration and provide deeper market insights, the organizing committee will arrange guided tours for business delegations to visit internationally certified pharmaceutical manufacturing facilities and major hospitals in Ho Chi Minh City. This is a golden opportunity for potential partners to evaluate production capabilities, operational processes, and real working environments.
3. Why businesses should not miss VIETNAM MEDIPHARM EXPO 2025
Participating in VIETNAM MEDIPHARM EXPO 2025 is not just a choice, it is a strategic move for any business operating in the medical and pharmaceutical industry.
3.1. A prime opportunity to strengthen brand positioning in the medical and pharmaceutical industry
Participating in the international healthcare exhibition VIETNAM MEDIPHARM EXPO 2025 is a strategic move that empowers businesses to solidify their brand presence in Vietnam’s healthcare landscape and across the region. Your exhibition booth is not merely a display area, it serves as a powerful, live branding tool that helps you reach the right target audience at the very moment they are actively seeking solutions. This is an excellent opportunity to:
- Launch new products: Showcase your latest products, technologies, or services directly to a large audience of potential customers.
- Test marketing campaigns: Evaluate the effectiveness of your messaging and refine your strategy based on real-time market feedback.
- Make a lasting impression: Build personal connections with customers, partners, and industry professionals, establishing trust and setting your brand apart.
3.2. A dynamic trade environment for effective business networking
The event will attract thousands of high-quality professional visitors, including hospital executives, pharmacy chain owners, medical specialists, medical equipment importers, investors, and policymakers. Here, businesses not only showcase their products but also have the opportunity to:
- Engage and negotiate: Meet and connect directly with potential partners to explore business collaboration opportunities.
- Sign contracts: Many major deals and strategic agreements are often initiated or finalized right at the exhibition, leveraging the dynamic and high-energy trade environment.
- Expand your partnership network: Take part in targeted networking activities, connect with key industry influencers, and build long-term relationships to support sustainable growth. This is a rare opportunity at one of the largest medical and pharmaceutical exhibitions of the year in Vietnam.
4. 5-step process to secure a standout booth at MEDIPHARM EXPO 2025
4.1. Step 1: Define objectives and target audience
This foundational step helps businesses build a well-aligned and effective exhibition strategy. Before starting any exhibition design or booth construction, companies should answer the following questions:
- What is your business objective when participating in VIETNAM MEDIPHARM EXPO 2025?
- Is your goal to promote your brand, launch new products, expand your distribution network, or attract investors?
- Who is your target audience? Doctors, hospital directors, pharmacy owners, medical equipment importers, or academic professionals?
Clearly identifying your goals and target customers allows you to craft the right messaging, shape booth design, and optimize the interactive experience at the event.
4.2. Step 2: Choose a strategic booth location and size
At VIETNAM MEDIPHARM EXPO 2025, with over 500 exhibition booths, your booth’s location and size directly impact visitor traffic and brand visibility.
- Location: Prioritize central areas, main intersections, near the stage, tech zones, or entrance. These areas see the highest visitor flow and increase exposure.
- Size: Options range from 9m², 18m² to 36m² or more, depending on your budget and display needs. For product demonstrations, a larger space is highly recommended.
Pro tip: Early registration ensures prime location and allows enough time for proper design and professional construction.
4.3. Step 3: Design a concept that communicates your Brand Message
Design is the key to making a strong first impression. A great booth goes beyond visual appeal, it must represent your industry, communicate your brand, and be memorable.
- Brand Identity: Use brand colors, logo, and short, clear, recognizable messaging.
- Functional Layout: Smart zoning between reception, product/service display, demo area, and media space (screens/posters).
- Tech Integration: Enhance engagement with LED displays, touchscreens, VR, 3D product models, and interactive digital tools.
- Open Design: Create an inviting and approachable space, avoiding enclosed, rigid layouts.
A booth at an international healthcare exhibition must be clean, professional, and clearly reflect your area of expertise, whether pharmaceuticals, devices, diagnostics, wellness, or medtech.
4.4. Step 4: Construct the booth to international standards
Booth construction plays a critical role in final exhibition success. No matter how good your design is, poor execution, delays, or unsafe builds will impact performance.
Construction must ensure:
- Adherence to the approved 3D design.
- Compliance with organizer standards: height, insulation, fireproof materials, and safe power/lighting systems.
- Timely completion: Finished before inspection, with time for equipment testing, marketing prep, and staff setup.
- High-quality finish: Clean edges, sturdy frames, smooth painting, all must meet professional aesthetics.
This is why choosing an experienced exhibition design Vietnam team is essential. A seasoned partner will help mitigate risks, stay within budget, and maintain brand integrity.
4.5. Step 5: Operate and evaluate post-exhibition performance
A booth is only truly effective when backed by a solid operational plan and post-event performance review.
Before the event:
- Train booth staff on products, consulting skills, and data collection procedures.
- Prepare brochures, business cards, and industry-specific giveaways.
During the event:
- Deliver a personalized experience for each visitor.
- Ensure professional staff presence at all times for consultations.
- Collect complete lead data: name, company, needs, contact channels.
After the event:
- Compile customer data.
- Analyze visitor traffic, time spent, and consultation requests.
- Measure ROI by objective (branding, leads, partnerships, distribution).
- Host internal review meetings to improve for future exhibitions.
5. SDragon – Booth Design & Construction Partner for MEDIPHARM EXPO 2025
5.1. In-depth experience in the medical and pharmaceutical industry
With over 10 years of experience in exhibition design and construction, particularly in the medical, pharmaceutical, and healthcare sectors, SDragon is proud to be a trusted partner of hundreds of leading domestic and international brands.
We have successfully supported numerous businesses at major industry events such as VIETNAM MEDIPHARM EXPO, PHARMEDI, K-MED, and more. Our deep understanding of the specific display requirements for pharmaceuticals, medical devices, diagnostics, and healthcare solutions enables us to go beyond construction, we deliver comprehensive spatial branding and communication solutions tailored to the healthcare industry.
5.2. Professional team & standardized process
At SDragon, every project is executed by a dedicated team from creative concept to on-site construction, ensuring top-quality control at every stage.
- Creative design aligned with brand identity: Rather than chasing short-term trends, we create exhibition spaces that align with your communication objectives, products, and target audience.
- On-time, technically sound, and regulation-compliant execution: All SDragon booths meet international standards for safety, lighting, layout, and structural integrity, especially important in high-standard healthcare exhibitions.
- Flexible and responsive on-site team: Our on-site support team is always ready to resolve any issues quickly, giving you complete peace of mind throughout the event.
5.3. Full-service package – cost-effective – results-driven
SDragon offers an end-to-end solution for businesses participating in VIETNAM MEDIPHARM EXPO 2025, going beyond simple booth construction:
- Strategic consultation tailored to your brand objectives and visitor behavior
- Exclusive 3D booth concept design to ensure you stand out among hundreds of exhibitors
- In-house production, construction, and installation using high-quality materials to optimize cost and time
- Booth marketing support: banner design, backdrops, brochures, and product documentation
- Optional event staff, receptionists, and interpreters to enhance visitor engagement
6. Frequently asked questions about VIETNAM MEDIPHARM EXPO 2025
When is the deadline to register for a booth?
It is recommended that businesses register at least one month in advance to ensure enough time to secure a prime location, complete organizer procedures, and carry out booth design and construction on schedule.
Early registration helps optimize costs and ensures a more professional preparation process.
See more at: EARLY REGISTRATION
How much does it cost to design and build a medical/pharmaceutical exhibition booth?
The cost of exhibition booth design and construction varies depending on several factors:
- Booth size and dimensions
- Level of investment in visual design, technology, and materials
- Custom design requirements or full-package construction by industry concept
SDragon always offers cost-effective solutions while ensuring aesthetics, visitor engagement, and compliance with international standards for medical exhibitions.
Does SDragon offer specialized design by the medical sector?
Absolutely. SDragon specializes in customized booth design for various segments within the healthcare and pharmaceutical industries, including:
- Medical devices, diagnostics, ophthalmology, dentistry
- Pharmaceuticals, traditional medicine, dietary supplements
- Aesthetic & wellness, beauty tech, home care solutions
- Smart healthcare solutions – wearables, AI software, IoT integrations
Each booth is tailored to reflect your brand positioning, target visitor behavior, and marketing objectives.
Contact us today for a free design consultation and customized quote!
Hotline: (+84) 97 505 9989
Email: maianh@sdragon.com.vn
Offices :
- Hanoi: Ba Dinh Building, 19 Le Thanh Nghi, Hai Ba Trung District
- Ho Chi Minh City: 283 Nguyen Thien Thuat, District 3
