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“Gamification boosts engagements at exhibition booths” – you probably come across this tip in multiple articles. But how to really build a captivating game at a major exhibition like Vietstock? Let’s find out with SDragon – professional exhibition stand builders vietnam.
VIETSTOCK OVERVIEW
Vietstock is held from 09 – 11/10 at SECC. The main focus is about Feed, Livestock, Aquaculture & Meat Industry. Approximately 400 units and 13000 visitors would join the expo.
BASIC UNDERSTANDING ABOUT GAMIFICATION
What is gamification?
Gamification is the process of integrating game elements into non – game activities to boost the engagement of participants.
Sounds very academic right? But gamification is actually really close to daily activities. For example, when purchasing on Shopee, you can claim 100 coins from the platform by leaving a review about the seller. This is a fixed action reward gamification, in which you have to complete game (Shopee) missions to receive a gift (100 coins).
Gamification benefits
Heat up the booth’s vibe
“Our feed can make your pigs as strong as a gym goer!”; “Our fish powder is the most delicious feed for your livestock!”,… you may have heard such advertisements at Vietstock.
How do visitors react to these product presentations? Some nod their heads, some clap their hands for the sake of politeness. But most of them are not impressed and move to the next booth immediately.
Such long speeches can not raise the excitement from the crowd. Is there anything so exciting about sitting and listening to someone babbling for hours anyway?
Therefore, make the process of delivering information to visitors more energetic. And what is more energetic than a game? For example, you can let visitors guess an unique point about your new product. The excitement when waiting for the result, the joy when choosing the correct answer,… would be the ingredients to make your booth a lot spicier!
Gather customer information
If a seller asks for your information so that they can send you details about their new products, what is your first thought? “They are about to bombard me with advertisements and phone calls” – you may be concerned about this.
But what if the seller tells you that the information would be used for prize drawing? You may lower your guard and think “Oh, a little game would do no harm”, then write in their forms.
Did you realize the difference? The visitors would feel safer if they think their information is used for a small game and not a greedy marketing machine. Therefore, they would find it easier to give your brand their contacts.
THE PROCESS OF APPLYING GAMIFICATION IN EXHIBITION BOOTH – EXHIBITION STAND BUILDERS VIETNAM
There are 4 steps to apply gamification in exhibition booth at Vietstock:
Step 1: Identify objectives
Gosh, are there even objectives in playing? Can’t it just be … fun?
Of course, fun is an essential part of any game. But you also have to account for the brand’s interests as well. No brands come to Vietstock just for fun, right?
You should answer these three questions to identify the game objectives:
- What are the brand goals at Vietstock?
- How many of those goals can be supported by gamification?
- Are there any key indicators for these goals?
Step 2: Build the game mechanics
The boring numbers are dealt with, time to be creative! Building game mechanics means that you will decide how the game operates.
A game is often implemented in three directions:
- Fixed action rewards: Players have to complete a specific number of missions to earn a reward. For example, at Vietstock, you can gift the player with a sack of livestock feed once they reach 100 points.
- Quick rewards: Players can claim rewards immediately after each turn. For example, you can let them draw a prize after each correct answer.
- Combination of the above: Players can receive rewards immediately after a turn, and earn more turns by completing more missions. For example, one player can answer multiple questions to earn more prize drawing turns.
After setting the basic direction for the game, build the detailed mechanics. There are 3 mechanics that you need to focus on:
- Control mechanics: What actions are available in the games? For example, throwing balls, running, or solving quizzes,…
- Scoring mechanics: What missions do players have to complete? How many points can they earn with each mission? In which scenarios would they receive a point deduction?
- Winning/ Losing mechanics: Which conditions make someone a winner? Which conditions make someone instantly lose the game?
Step 3: Design the game graphics
In step 3, you have built the soul of the game. Now it’s time to wrap it up in a nice packaging.
A good set of game graphics should express the brand images. For example, if your logo colors are blue and white, the game should also have those color palettes.
Step 4: Test
Congratulations, you have completed 90% of the game for your booth. The remaining 10% would be completed through a series of trials and errors.
CONSTRUCTING INTERESTING, MODERN BOOTH AT VIETSTOCK WITH SDRAGON – PROFESSIONAL EXHIBITION STAND BUILDERS VIETNAM
This is the process of applying gamification when constructing exhibition booth at Vietstock. If you have any questions, contact SDragon – professional exhibition stand builders vietnam via the information below.
You may also interest in:
4 great positions when constructing exhibition booth at Vietfish 2024.
The fundamentals of design when constructing exhibition booth at VIIF 2024.
Contact information:
SDragon Vietnam Co., Ltd.
Address: Ba Dinh Building, No. 19 Le Thanh Nghi, Bach Mai Ward, Hai Ba Trung District, Hanoi | 283 Nguyen Thien Thuat, Ward 1, District 3, Ho Chi Minh City
Phone: (+84) 24 62888396 (HN) | (+84) 28 3930 6105 (HCM) | (+84) 97 505 9989 (Hotline)
Email: maianh@sdragon.com.vn
Website: www.sdragon.com.vn
