3 DOSES OF ANTI-FLOP MEDICINES WHEN CONSTRUCTING EXHIBITION BOOTH FOR HEALTHCARE COMPANIES AT VIETNAM MEDIPHARM EXPO 2024

There is a saying in the healthcare industry: “Prevention is better than cure”. At Vietnam Medipharm Expo 2024 – a big event in the industry, this motto needs to be promoted even more. If doctors prevent dangerous diseases, then exhibition units have to be cautious with the flop “disease” – the lack of visitors at the exhibition booth. In this article, SDragon will deliver to you 3 anti-flop medicines when constructing exhibition booth for healthcare companies at Vietnam Medipharm Expo 2024. 

VIETNAM MEDIPHARM EXPO 2024 TIMELINE

Vietnam Medipharm Expo 2024 will be held from December 5th to December 7th. 9000 visitors will show up at the exhibition, making it one of the most important events of the healthcare industry in 2024. 

3 DOSES OF ANTI-FLOP MEDICINES WHEN CONSTRUCTING EXHIBITION BOOTH AT VIETNAM MEDIPHARM EXPO 2024

Any exhibition units can be infected with the flop disease if the booths are not carefully examined. Good news is, just like every common disease, the flop can be prevented. Here are 3 doses of anti-flop medicine when constructing exhibition booth at Vietnam Medipharm Expo 2024: 

Choose the right exhibition position 

Position will greatly affect your exhibition booth’s accessibility. To choose a favorable exhibition position, you should follow this code: 

Stay away from the entrance and exit

Place your exhibition booth in the middle of the hall

Upon entering the exhibition hall, visitors may find themselves overwhelmed by the massive space. Therefore, they will look for instruction signs, instead of checking out exhibition booths. That is why the instruction signs gather most of the visitors at the entrance. As a result, the attention for exhibition booths in this area also decreases. 

The situation of exhibition booths at the exit is not much better. When the visitors head to the exit, it’s very likely that they got what they need, or they are too exhausted to bother your exhibition booth. Any efforts to attract them to your booth are futile at this point. 

For the reasons above, you should place your exhibition booth in the middle of the exhibition hall. In this area, the visitors completely focus on the exhibition booth. Usually, this is also the highest traffic area. 

Check for visibility blockages

Be aware of visibility blockages in your exhibition area

Look for visibility blockages in your exhibition area. They not only obstruct the view of your exhibition area, but also impair the accessibility of your booth. Therefore, if you see any physical barriers in your booth’s space, work with the organizers to remove them. In case the barrier is fixed, ask the organizers to change your exhibition area. 

Locate the exhibition booths near the “giants” in the industry 

Locate your booth near leading companies’ ones

Standing on the shoulders of the giants is never a bad strategy. Leading companies’ exhibition booths often attract the majority of visitors. Therefore, if your booth is located around theirs, a proportion of their visitors may also check your displayed products. It’s even better if your merchandise complements the leading companies’ product portfolio.  

Select suitable exhibition booth design style 

Healthcare products are directly related to the well – being of humans. In some cases, they even decide the matter of life and death. Therefore, your exhibition booth design needs to create a sense of security and credibility for visitors. It should be: 

Minimalistic and comprehensible

Minimalist design is highly recommended

The effects of a healthcare product need to be demonstrated with clarity and honesty. In the same manner, exhibition booths of healthcare products must be comprehensible. An overly flashy booth will create a sense of caution and nervousness. 

Therefore, your booth should be minimalist. The minimalist design’s principle is that every component has to serve a clear purpose. It features clear geometric shapes, open space and limited color palettes. 

For more information about minimalist exhibition booth design, check out this article: 5 techniques to captivate your visitors with minimalist exhibition design vietnam at MTA VIETNAM 2024.

Warm and friendly

The booth design must be friendly to visitors

What do you expect when paying for a healthcare service? Gentle treatments from a group of friendly medical staff. Hence, your booth should carry the same spirit with a warm and friendly design. You can add some plants in the booth to create a relaxing atmosphere. 

Botanical design is not a bad option. This style is inspired by natural elements, prioritizing harmony and balance. 

Create an attractive color scheme

The color palettes of the exhibition booths should generate a sense of calm, clarity and security. You should use these 3 color palettes: 

White

White creates a clean appearance for your booth

White makes your booth look clean – the standard of  every healthcare product. Moreover, white also makes it easier to emphasize the primary information in your booth. 

Blue

Blue is the symbol of confidence and credibility

Blue is the symbol of confidence and credibility. This is the reason why many healthcare brands use this color in their brand images. Doctor Multimedia’s research found that “80 percent of industry leading healthcare companies have logos that feature the color blue”. 

Green

Green indicates the well – being and healing

Green indicates well being and healing. Therefore, this is an excellent color for pharmaceutical products. In addition, it works exceptionally well for nature – originated medicines. 

CONSTRUCTING IMPRESSIVE, COST – EFFICIENT EXHIBITION BOOTH AT VIETNAM MEDIPHARM EXPO 2024 WITH SDRAGON

SDragon hopes that this article provides you with an understanding about constructing exhibition booth at Vietnam Medipharm Expo. If you need consultation on constructing exhibition booth at Vietnam Medipharm Expo, contact us via the information below. 

For more information about constructing exhibition booth at Vietnam Medipharm Expo, check out this article: Construction exhibition at vietnam medipharm.

Contact information:

SDragon Vietnam Co., Ltd.

Address: Ba Dinh Building, No. 19 Le Thanh Nghi, Bach Mai Ward, Hai Ba Trung District, Hanoi | 283 Nguyen Thien Thuat, Ward 1, District 3, Ho Chi Minh City

Phone: (+84) 24 62888396 (HN) | (+84) 28 3930 6105 (HCM) | (+84) 97 505 9989 (Hotline)

Email: maianh@sdragon.com.vn

Website: www.sdragon.com.vn