A GUIDE TO PICK THE BEST EXHIBITION TECHNOLOGY FOR YOUR BOOTH AT VIETNAMPLAS – EXHIBITION STAND BUILDERS VIETNAM

You are looking for an advanced booth at VietnamPlas, but don’t know where to start? Let SDragon – professional exhibition stand builders vietnam help you find the most suitable exhibition technology in this article. 

VIETNAMPLAS OVERVIEW

VietnamPlas is held from 16 – 19/10 at SECC. In this 22nd exhibition, VietnamPlas attracted 630 businesses in the Plastic & Rubber Industry, from 22 countries and regions. 

4 STEPS TO FIND SUITABLE EXHIBITION TECHNOLOGIES

Step 1: Identify the objectives

Your boss wants to generate leads at VietnamPlas, but you invested in a gigantic digital screen to boost brand awareness. As a result, a huge proportion of the budget was wasted, while you have to endure your boss’s endless complaints without any idea about what went wrong. 

Had you planned ahead with your boss about the objectives at VietnamPlas, the misunderstanding wouldn’t have happened. A brand often goes for the following objectives in an exhibition: 

• Increase brand awareness
• Generate leads
• Introduce new products

There are specific exhibition technologies for each objective. For example, if you need to increase brand awareness, a huge LED screen would be the way to go. Or if the target is to generate leads, the technologies have to record the customers’ information somehow. 

Step 2: Allocate the budget

Every technology looks awesome: Shiny LED screen; VR set with futuristic look,… You may feel like buying all of them and integrating them into your booth right away. 

If only you can own all of your favorite techs! But as disappointing as it seems, you can only buy what your budget allows. 

Therefore, to avoid running out of money when wandering around the exhibition technology market, you should consider this: 

• Set the priorities: For example, if you have to choose between LED screen and VR headset, which one would you buy? If a technology is missing, would it affect the booth quality much? This will help you figure out the most necessary tools. 
• Compare the prices between suppliers: Sometimes, a little price gap between two packages may be just enough to buy an additional set of tables for your booth. However, you should also check on the service’s quality.  
• Look for multifunctional techs: You can own two or more functions at the price of one device. For example, an interactive screen serves aesthetic purposes while boosting engagement at the same time. 

Step 3: Pick the right technology for each visitor group

A thousand visitors at VietnamPlas means a thousand needs to be satisfied. Therefore, you need to prepare multiple technologies for multiple groups. Of course, you can not make everyone happy, but don’t completely ignore any group. 

There are three groups of visitors you need to focus on: 

• Experts: They pay attention to new product trends. You should bring realistic experiences to them through virtual reality, or interactive screens. 
• Potential customers: They care about product functions, price and other benefits. For this group, you should record their information and give away coupons through gamification. 

Related article: 4 steps to apply gamification in exhibition booth at Vietstock – exhibition stand builders vietnam 

• Reporters: They look for shocking news, outstanding visual displays. Entertain them with vivid presentations using hologram or high resolution digital screens. 

Step 4: Check the compatibility with displayed products

Some technologies express your technology’s strength better than others. For example, a three dimensional image from the hologram projector would be much more detailed than a two dimensional image on the screen. 

You should determine if the technology is compatible with displayed products based on three criterias: 

• Image quality: Does the image look sharp? Are there any product components that the technology can not display?
• Audio quality: Is there any special sound quality of the product that you want customers to know? For example, low volume sound to express that your machine runs really smoothly. If there is any, can the exhibition technology show that?
• Experience: Can the technology deliver a realistic product experience?

CATCH THE LATEST EXHIBITION BOOTH TREND WITH SDRAGON – EXHIBITION STAND BUILDERS VIETNAM

This is the procedure to select the suitable technology for the exhibition booth at VietnamPlas. If you need to construct an advanced exhibition booth, contact SDragon – exhibition stand builders vietnam via the information below. 

Related article: 5 essential elements for exhibition design VietnamPlas 2023. 

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Contact information:

SDragon Vietnam Co., Ltd.

Address: Ba Dinh Building, No. 19 Le Thanh Nghi, Bach Mai Ward, Hai Ba Trung District, Hanoi | 283 Nguyen Thien Thuat, Ward 1, District 3, Ho Chi Minh City

Phone: (+84) 24 62888396 (HN) | (+84) 28 3930 6105 (HCM) | (+84) 97 505 9989 (Hotline)

Email: maianh@sdragon.com.vn

Website: www.sdragon.com.vn